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This Is Me

Building Exceptional Teams That Think Bigger, Adapt Faster, And Turn Strategy Into Measurable Impact

I am a design leader who brings clarity and momentum to complex work. I build systems and teams that move with purpose, shape ideas with structure, and stay curious long enough to uncover better solutions. My focus is on creating environments where designers can lead confidently, cross functional partners can align easily, and products can scale with intention.

  • I Connect Design to Business Outcomes

    I approach design with a clear understanding of business goals and operational realities. I focus on the metrics that matter and drive measurable improvements in user experience and efficiency.

    I Design Systems, not Isolated Solutions

    I think in ecosystems. I build frameworks, processes, and models that scale beyond a single feature or moment, and help teams make better decisions more consistently.

  • I Empower Designers to Lead

    I delegate ownership intentionally and coach each team member to lead within their strengths. My goal is to build confidence, foster accountability, and help designers grow into strategic contributors.

    I Align Teams Around A Shared User Understanding

    I work with partners across product, marketing, data science, operations, and leadership to build a shared understanding of our users and the problems we solve. This alignment strengthens our design vision and becomes a key driver of meaningful impact.

  • I Bring Clarity to Ambiguity

    I thrive in complex or unclear problem spaces and turn them into structured, actionable direction that helps teams move forward with purpose.

    I Foster Collaborative Discovery

    I create environments where insights emerge through participation. Workshops, shared analysis, and collective decision making help teams develop ownership of the problem and its solution.

Jurriaan Roelof

Founder& Product Manager, DXPR

Hadar's input has made a significant impact on DXPR. She has brought in-depth user research, strategic design capabilities, and effective communication skills, all of which have accelerated our progress. I wholeheartedly recommend Hadar to any organization in need of a dedicated and insightful design strategy professional.

Read Full Recommendation on Linkedin →

Let’s work together

This Is Me

Building Exceptional Teams That Think Bigger, Adapt Faster, And Turn Strategy Into Measurable Impact

I am a design leader who brings clarity and momentum to complex work. I build systems and teams that move with purpose, shape ideas with structure, and stay curious long enough to uncover better solutions. My focus is on creating environments where designers can lead confidently, cross functional partners can align easily, and products can scale with intention.

  • I Design Systems, not Isolated Solutions

    I think in ecosystems. I build frameworks, processes, and models that scale beyond a single feature or moment, and help teams make better decisions more consistently.

    I Connect Design to Business Outcomes

    I approach design with a clear understanding of business goals and operational realities. I focus on the metrics that matter and drive measurable improvements in user experience and efficiency.

  • I Empower Designers to Lead

    I delegate ownership intentionally and coach each team member to lead within their strengths. My goal is to build confidence, foster accountability, and help designers grow into strategic contributors.

    I Align Teams Around A Shared User Understanding

    I work with partners across product, marketing, data science, operations, and leadership to build a shared understanding of our users and the problems we solve. This alignment strengthens our design vision and becomes a key driver of meaningful impact.

  • I Bring Clarity to Ambiguity

    I thrive in complex or unclear problem spaces and turn them into structured, actionable direction that helps teams move forward with purpose.

    I Foster Collaborative Discovery

    I create environments where insights emerge through participation. Workshops, shared analysis, and collective decision making help teams develop ownership of the problem and its solution.

Jurriaan Roelof

Founder& Product Manager, DXPR

Hadar's input has made a significant impact on DXPR. She has brought in-depth user research, strategic design capabilities, and effective communication skills, all of which have accelerated our progress. I wholeheartedly recommend Hadar to any organization in need of a dedicated and insightful design strategy professional.

Read Full Recommendation on Linkedin →

Let’s work together

This Is Me

Building Exceptional Teams That Think Bigger, Adapt Faster, And Turn Strategy Into Measurable Impact

I am a design leader who brings clarity and momentum to complex work. I build systems and teams that move with purpose, shape ideas with structure, and stay curious long enough to uncover better solutions. My focus is on creating environments where designers can lead confidently, cross functional partners can align easily, and products can scale with intention.

  • I Connect Design to Business Outcomes

    I approach design with a clear understanding of business goals and operational realities. I focus on the metrics that matter and drive measurable improvements in user experience and efficiency.

    I Design Systems, not Isolated Solutions

    I think in ecosystems. I build frameworks, processes, and models that scale beyond a single feature or moment, and help teams make better decisions more consistently.

  • I Empower Designers to Lead

    I delegate ownership intentionally and coach each team member to lead within their strengths. My goal is to build confidence, foster accountability, and help designers grow into strategic contributors.

    I Align Teams Around A Shared User Understanding

    I work with partners across product, marketing, data science, operations, and leadership to build a shared understanding of our users and the problems we solve. This alignment strengthens our design vision and becomes a key driver of meaningful impact.

  • I Bring Clarity to Ambiguity

    I thrive in complex or unclear problem spaces and turn them into structured, actionable direction that helps teams move forward with purpose.

    I Foster Collaborative Discovery

    I create environments where insights emerge through participation. Workshops, shared analysis, and collective decision making help teams develop ownership of the problem and its solution.

Jurriaan Roelof

Founder& Product Manager, DXPR

Hadar's input has made a significant impact on DXPR. She has brought in-depth user research, strategic design capabilities, and effective communication skills, all of which have accelerated our progress. I wholeheartedly recommend Hadar to any organization in need of a dedicated and insightful design strategy professional.

Read Full Recommendation on Linkedin →