Case Study
Building A Consistent Deal Setup Experience That Boosts Usability And Performance
The Deals and Rates track at Booking.com enables hotels to create discount programs and pricing strategies that increase visibility and drive room sales. Over time, these deal types were designed and maintained by different teams, which resulted in a fragmented and inconsistent experience for partners. In this project, I outline how I led the redesign of deal creation forms, improving hotels ability to shape their pricing strategy and increasing the number of relevant deals shown to Booking.com users.
Disclaimer: The perspectives and descriptions in this case study represent my own experience and do not necessarily reflect the official views of the company.
Booking.com, 2020
Booking.com is a global travel platform that enables customers and partners to book, manage, and distribute accommodations, transportation, and travel experiences at scale.
Senior Designer & Team Lead
Leading the hotel facing design work within the Pricing department, consisting of five designers, and directly managing the agile team delivering the unified deals experience, complemented by full time hands on senior design work.
Deals and Rates
A platform that enables hotels to create, manage, and optimize rate strategies aimed at improving visibility and conversion on Booking.com.
The Crux
Deals Designed In Silos Created Inconsistent Setup Flows
As deal types were created by different teams over time, with no shared structure or overview, hotel staff had to relearn the interface for every deal they set up. Each deal used a different entry point, form layout, and logic, which made it difficult for hotel staff to understand which deal was active, what price customers would see at any moment, and which deal or rate best supported their commercial goals. This inconsistency led to avoidable mistakes and extra operational work for hotel staff, as well as frequent requests for clarification from customer service teams.
Proposed Solution
Building A Coherent, Reusable System For All Deal Types
I proposed reviewing all deal types together and creating a single entry point that would bring them into one coherent flow. From there, all deal setup flows would follow the same component logic, streamlining the experience and making each deal feel familiar to hotel staff. I also suggested creating a plug and play component library so new or occasional deal types could be added quickly without reinventing the wheel. To support long term scalability, the unified component logic would be documented in the Booking UI guidelines so future designers could reuse it and extend the experience with consistency.
Establishing The Groundwork By Simplifying Legacy Flows And Validating New Components
I began by examining the existing deal setup flows, which looked and behaved differently for every deal type. To create a clearer foundation for the redesign, I focused on identifying unnecessary steps, outdated components, and confusing interactions across these flows. I simplified or removed elements that added friction and cleaned up inconsistencies in the underlying structure, giving us a more coherent base to build the unified experience on. Once the cleanup was complete, I replaced one deal with the new components first to validate and refine them before scaling the approach across all deal types.
Examples Of The Legacy Cleanup
Replacing the Basic Deal
After the initial cleanup, the next step was to rebuild the most basic deal using the new component structure. Starting with a single deal type allowed me to validate assumptions, refine the interaction patterns, and ensure we did not overlook edge cases before scaling the approach to all deals.
The new design followed a simple hierarchy. The form was divided into clear cards, each representing a distinct part of the setup, with questions grouped by purpose. To make the flow feel more intuitive for hotel staff, I used a question and answer pattern, where answers were designed to be as straightforward as possible, often yes or no. These acted as gatekeeper questions that revealed more complex options only when relevant. I partnered closely with our copywriter, Andrew Matthews, to ensure the language was simple, clear, and free of ambiguity.
Manika Bahuguna
Product Marketing Manager
Hadar is a brilliant UX designer with a critical and strategic mindset. She can efficiently translate market and customer needs to creative design strategies and solutions that genuinely transform user experience and as well, positively impact the overall business. She is passionate about customer needs and ensures that her design approach is always built with a customer-first mindset. She also has a knack for understanding the nuances in user experience and ensures that every aspect of the user journey is well thought through and accounted for.
Read Full Recommendation on Linkedin →
Standardizing All Deal Types Through One Reusable System
As the senior designer on the track, I established bi weekly alignment sessions with the four contributing designers and set a clear timeline for rebuilding every existing deal and rate form using one unified structure. I worked across design, development, product, and data to define how the new system should scale, how components should be optimized, and how new deal types could be assembled from the same plug and play library. I kept communication tight, clarified decision making, and ensured that future designers would have the documentation and guidance needed to extend the system confidently.
Collaborating With Track Designers
Once the basic deal was live, I collaborated with all designers working on deals and rates and led the transition of every deal type into the new unified system. Each designer was responsible for rebuilding the deal types owned by their track, refining the components further, and optimizing them according to their team’s timeline. This phase also allowed me to validate the modularity of the system, test how components could be combined to support a wide range of deal logic, and fine tune the patterns to ensure they worked consistently across all deal types.
Optimization Example
Improving Date Selection Through Evidence Based Design
I identified through data that most hotels set up this deal for periods longer than three months, while the existing calendar selector only displayed two months at a time. To improve usability, I tested a new date range picker. More than 80% of users adopted the range option, days with displayed deals in search results increased by 7%, and error rates caused by the calendar dropped significantly.
Ducumenting Design System Guidelines
I aligned with system designers to consolidate all components, patterns, and redesigned flows into the Booking Design System, creating clear rules for how deal and rate forms should be structured. This included guidance on field logic, interaction behavior, validation, and what to avoid, ensuring that future work across teams remained consistent, scalable, and aligned with the unified system.
Designing A Single Selection Point For All Deal Types
Old Navigation
A Fragmented Setup Journey
Proposed Navigation
A Streamlined Deal Setup Experience
Raoni Boaventura
Full-Stack Software Engineer, Booking.com
As a team leader Hadar is responsible, present and really does a stellar job in helping her team members to achieve their potentials. She’s highly self-driven, always keeping the motivation of her team high and have showed to be capable of keeping the ball rolling even on adverse conditions (I can say that first hand, since I was working under her leadership during the whole 2020 coronavirus crisis).With that said; I consider she’s tech industry veteran, with a demonstrable record of past work to show and would be a valuable addition to any tech team. If you got the chance to hire her, don’t miss it.
Read Full Recommendation on Linkedin →
Results and Impact
Increasing Deal Adoption And Strengthening Commercial Performance
Increased Deal Creation
More hotels created deals overall, indicating that the unified experience made it easier to discover, understand, and set up deal types, even though individual deal distributions shifted.
Improved Deal Quality
Hotels targeted broader audiences and set up deals with more accurate date ranges, resulting in fewer overlapping deals and fewer setup errors that prevented deals from displaying.
Increased Room Sales
With more valid deals appearing on the frontend, room sales through Booking.com increased, showing the commercial impact of a clearer deal creation experience.
Key Takeaway
System Level Thinking Creates Clarity in Even the Most Complex Spaces
Working on pricing taught me that real progress happens when you stop treating individual flows or features as isolated problems and start looking at the system that connects them. Once we unified navigation and standardized deal components, teams stopped working at cross-purposes and hotels could finally make sense of their pricing options. It reinforced my belief that clarity comes from structure, and that designing the system around it is often the most impactful design decision you can make.
Case Study
Building A Consistent Deal Setup Experience That Boosts Usability And Performance
The Deals and Rates track at Booking.com enables hotels to create discount programs and pricing strategies that increase visibility and drive room sales. Over time, these deal types were designed and maintained by different teams, which resulted in a fragmented and inconsistent experience for partners. In this project, I outline how I led the redesign of deal creation forms, improving hotels ability to shape their pricing strategy and increasing the number of relevant deals shown to Booking.com users.
Disclaimer: The perspectives and descriptions in this case study represent my own experience and do not necessarily reflect the official views of the company.
Booking.com, 2020
Booking.com is a global travel platform that enables customers and partners to book, manage, and distribute accommodations, transportation, and travel experiences at scale.
Senior Designer & Team Lead
Leading the hotel facing design work within the Pricing department, consisting of five designers, and directly managing the agile team delivering the unified deals experience, complemented by full time hands on senior design work.
Deals and Rates
A platform that enables hotels to create, manage, and optimize rate strategies aimed at improving visibility and conversion on Booking.com.
The Crux
Deals Designed In Silos Created Inconsistent Setup Flows
As deal types were created by different teams over time, with no shared structure or overview, hotel staff had to relearn the interface for every deal they set up. Each deal used a different entry point, form layout, and logic, which made it difficult for hotel staff to understand which deal was active, what price customers would see at any moment, and which deal or rate best supported their commercial goals. This inconsistency led to avoidable mistakes and extra operational work for hotel staff, as well as frequent requests for clarification from customer service teams.
Proposed Solution
Building A Coherent, Reusable System For All Deal Types
I proposed reviewing all deal types together and creating a single entry point that would bring them into one coherent flow. From there, all deal setup flows would follow the same component logic, streamlining the experience and making each deal feel familiar to hotel staff. I also suggested creating a plug and play component library so new or occasional deal types could be added quickly without reinventing the wheel. To support long term scalability, the unified component logic would be documented in the Booking UI guidelines so future designers could reuse it and extend the experience with consistency.
Establishing The Groundwork By Simplifying Legacy Flows And Validating New Components
I began by examining the existing deal setup flows, which looked and behaved differently for every deal type. To create a clearer foundation for the redesign, I focused on identifying unnecessary steps, outdated components, and confusing interactions across these flows. I simplified or removed elements that added friction and cleaned up inconsistencies in the underlying structure, giving us a more coherent base to build the unified experience on. Once the cleanup was complete, I replaced one deal with the new components first to validate and refine them before scaling the approach across all deal types.
Examples Of The Legacy Cleanup
Replacing the Basic Deal
After the initial cleanup, the next step was to rebuild the most basic deal using the new component structure. Starting with a single deal type allowed me to validate assumptions, refine the interaction patterns, and ensure we did not overlook edge cases before scaling the approach to all deals.
The new design followed a simple hierarchy. The form was divided into clear cards, each representing a distinct part of the setup, with questions grouped by purpose. To make the flow feel more intuitive for hotel staff, I used a question and answer pattern, where answers were designed to be as straightforward as possible, often yes or no. These acted as gatekeeper questions that revealed more complex options only when relevant. I partnered closely with our copywriter, Andrew Matthews, to ensure the language was simple, clear, and free of ambiguity.
Manika Bahuguna
Product Marketing Manager
Hadar is a brilliant UX designer with a critical and strategic mindset. She can efficiently translate market and customer needs to creative design strategies and solutions that genuinely transform user experience and as well, positively impact the overall business. She is passionate about customer needs and ensures that her design approach is always built with a customer-first mindset. She also has a knack for understanding the nuances in user experience and ensures that every aspect of the user journey is well thought through and accounted for.
Read Full Recommendation on Linkedin →
Standardizing All Deal Types Through One Reusable System
As the senior designer on the track, I established bi weekly alignment sessions with the four contributing designers and set a clear timeline for rebuilding every existing deal and rate form using one unified structure. I worked across design, development, product, and data to define how the new system should scale, how components should be optimized, and how new deal types could be assembled from the same plug and play library. I kept communication tight, clarified decision making, and ensured that future designers would have the documentation and guidance needed to extend the system confidently.
Collaborating With Track Designers
Once the basic deal was live, I collaborated with all designers working on deals and rates and led the transition of every deal type into the new unified system. Each designer was responsible for rebuilding the deal types owned by their track, refining the components further, and optimizing them according to their team’s timeline. This phase also allowed me to validate the modularity of the system, test how components could be combined to support a wide range of deal logic, and fine tune the patterns to ensure they worked consistently across all deal types.
Optimization Example
Improving Date Selection Through Evidence Based Design
I identified through data that most hotels set up this deal for periods longer than three months, while the existing calendar selector only displayed two months at a time. To improve usability, I tested a new date range picker. More than 80% of users adopted the range option, days with displayed deals in search results increased by 7%, and error rates caused by the calendar dropped significantly.
Ducumenting Design System Guidelines
I aligned with system designers to consolidate all components, patterns, and redesigned flows into the Booking Design System, creating clear rules for how deal and rate forms should be structured. This included guidance on field logic, interaction behavior, validation, and what to avoid, ensuring that future work across teams remained consistent, scalable, and aligned with the unified system.
Designing A Single Selection Point For All Deal Types
To support a more intuitive starting point for hotel staff, I mapped the full navigation and flow across all existing deal types and identified a set of five core pages that anchored the deals experience. From this analysis, it became clear that hotels needed one consistent place to begin. I led the effort to design a unified selection point where hotel staff could choose any deal type from a single, structured view. I collaborated closely with the other designers to define the hierarchy, naming, and logic behind this selection point, ensuring it aligned with the new component system and could scale as new deal types were added in the future.
Old Navigation
A Fragmented Setup Journey
Proposed Navigation
A Streamlined Deal Setup Experience
Raoni Boaventura
Full-Stack Software Engineer, Booking.com
As a team leader Hadar is responsible, present and really does a stellar job in helping her team members to achieve their potentials. She’s highly self-driven, always keeping the motivation of her team high and have showed to be capable of keeping the ball rolling even on adverse conditions (I can say that first hand, since I was working under her leadership during the whole 2020 coronavirus crisis).With that said; I consider she’s tech industry veteran, with a demonstrable record of past work to show and would be a valuable addition to any tech team. If you got the chance to hire her, don’t miss it.
Read Full Recommendation on Linkedin →
Results and Impact
Increasing Deal Adoption And Strengthening Commercial Performance
Increased Deal Creation
More hotels created deals overall, indicating that the unified experience made it easier to discover, understand, and set up deal types, even though individual deal distributions shifted.
Improved Deal Quality
Hotels targeted broader audiences and set up deals with more accurate date ranges, resulting in fewer overlapping deals and fewer setup errors that prevented deals from displaying.
Increased Room Sales
With more valid deals appearing on the frontend, room sales through Booking.com increased, showing the commercial impact of a clearer deal creation experience.
Key Takeaway
System Level Thinking Creates Clarity in Even the Most Complex Spaces
Working on pricing taught me that real progress happens when you stop treating individual flows or features as isolated problems and start looking at the system that connects them. Once we unified navigation and standardized deal components, teams stopped working at cross-purposes and hotels could finally make sense of their pricing options. It reinforced my belief that clarity comes from structure, and that designing the system around it is often the most impactful design decision you can make.
Case Study
Building A Consistent Deal Setup Experience That Boosts Usability And Performance
The Deals and Rates track at Booking.com enables hotels to create discount programs and pricing strategies that increase visibility and drive room sales. Over time, these deal types were designed and maintained by different teams, which resulted in a fragmented and inconsistent experience for partners. In this project, I outline how I led the redesign of deal creation forms, improving hotels ability to shape their pricing strategy and increasing the number of relevant deals shown to Booking.com users.
Disclaimer: The perspectives and descriptions in this case study represent my own experience and do not necessarily reflect the official views of the company.
Booking.com, 2020
Booking.com is a global travel platform that enables customers and partners to book, manage, and distribute accommodations, transportation, and travel experiences at scale.
Senior Designer & Team Lead
Leading the hotel facing design work within the Pricing department, consisting of five designers, and directly managing the agile team delivering the unified deals experience, complemented by full time hands on senior design work.
Deals and Rates
A platform that enables hotels to create, manage, and optimize rate strategies aimed at improving visibility and conversion on Booking.com.
The Crux
Deals Designed In Silos Created Inconsistent Setup Flows
As deal types were created by different teams over time, with no shared structure or overview, hotel staff had to relearn the interface for every deal they set up. Each deal used a different entry point, form layout, and logic, which made it difficult for hotel staff to understand which deal was active, what price customers would see at any moment, and which deal or rate best supported their commercial goals. This inconsistency led to avoidable mistakes and extra operational work for hotel staff, as well as frequent requests for clarification from customer service teams.
Proposed Solution
Building A Coherent, Reusable System For All Deal Types
I proposed reviewing all deal types together and creating a single entry point that would bring them into one coherent flow. From there, all deal setup flows would follow the same component logic, streamlining the experience and making each deal feel familiar to hotel staff. I also suggested creating a plug and play component library so new or occasional deal types could be added quickly without reinventing the wheel. To support long term scalability, the unified component logic would be documented in the Booking UI guidelines so future designers could reuse it and extend the experience with consistency.
Establishing The Groundwork By Simplifying Legacy Flows And Validating New Components
I began by examining the existing deal setup flows, which looked and behaved differently for every deal type. To create a clearer foundation for the redesign, I focused on identifying unnecessary steps, outdated components, and confusing interactions across these flows. I simplified or removed elements that added friction and cleaned up inconsistencies in the underlying structure, giving us a more coherent base to build the unified experience on. Once the cleanup was complete, I replaced one deal with the new components first to validate and refine them before scaling the approach across all deal types.
Examples Of The Legacy Cleanup
Replacing the Basic Deal
After the initial cleanup, the next step was to rebuild the most basic deal using the new component structure. Starting with a single deal type allowed me to validate assumptions, refine the interaction patterns, and ensure we did not overlook edge cases before scaling the approach to all deals.
The new design followed a simple hierarchy. The form was divided into clear cards, each representing a distinct part of the setup, with questions grouped by purpose. To make the flow feel more intuitive for hotel staff, I used a question and answer pattern, where answers were designed to be as straightforward as possible, often yes or no. These acted as gatekeeper questions that revealed more complex options only when relevant. I partnered closely with our copywriter, Andrew Matthews, to ensure the language was simple, clear, and free of ambiguity.
Manika Bahuguna
Product Marketing Manager
Hadar is a brilliant UX designer with a critical and strategic mindset. She can efficiently translate market and customer needs to creative design strategies and solutions that genuinely transform user experience and as well, positively impact the overall business. She is passionate about customer needs and ensures that her design approach is always built with a customer-first mindset. She also has a knack for understanding the nuances in user experience and ensures that every aspect of the user journey is well thought through and accounted for.
Read Full Recommendation on Linkedin →
Standardizing All Deal Types Through One Reusable System
As the senior designer on the track, I established bi weekly alignment sessions with the four contributing designers and set a clear timeline for rebuilding every existing deal and rate form using one unified structure. I worked across design, development, product, and data to define how the new system should scale, how components should be optimized, and how new deal types could be assembled from the same plug and play library. I kept communication tight, clarified decision making, and ensured that future designers would have the documentation and guidance needed to extend the system confidently.
Collaborating With Track Designers
Once the basic deal was live, I collaborated with all designers working on deals and rates and led the transition of every deal type into the new unified system. Each designer was responsible for rebuilding the deal types owned by their track, refining the components further, and optimizing them according to their team’s timeline. This phase also allowed me to validate the modularity of the system, test how components could be combined to support a wide range of deal logic, and fine tune the patterns to ensure they worked consistently across all deal types.
Optimization Example
Improving Date Selection Through Evidence Based Design
I identified through data that most hotels set up this deal for periods longer than three months, while the existing calendar selector only displayed two months at a time. To improve usability, I tested a new date range picker. More than 80% of users adopted the range option, days with displayed deals in search results increased by 7%, and error rates caused by the calendar dropped significantly.
Documenting The Unified System For Future Designers
I aligned with system designers to consolidate all components, patterns, and redesigned flows into the Booking Design System, creating clear rules for how deal and rate forms should be structured. This included guidance on field logic, interaction behavior, validation, and what to avoid, ensuring that future work across teams remained consistent, scalable, and aligned with the unified system.
Designing A Single Selection Point For All Deal Types
To support a more intuitive starting point for hotel staff, I mapped the full navigation and flow across all existing deal types and identified a set of five core pages that anchored the deals experience. From this analysis, it became clear that hotels needed one consistent place to begin. I led the effort to design a unified selection point where hotel staff could choose any deal type from a single, structured view. I collaborated closely with the other designers to define the hierarchy, naming, and logic behind this selection point, ensuring it aligned with the new component system and could scale as new deal types were added in the future.
Old Navigation
A Fragmented Setup Journey
Proposed Navigation
A Streamlined Deal Setup Experience
Raoni Boaventura
Full-Stack Software Engineer, Booking.com
As a team leader Hadar is responsible, present and really does a stellar job in helping her team members to achieve their potentials. She’s highly self-driven, always keeping the motivation of her team high and have showed to be capable of keeping the ball rolling even on adverse conditions (I can say that first hand, since I was working under her leadership during the whole 2020 coronavirus crisis).With that said; I consider she’s tech industry veteran, with a demonstrable record of past work to show and would be a valuable addition to any tech team. If you got the chance to hire her, don’t miss it.
Read Full Recommendation on Linkedin →
Results and Impact
Increasing Deal Adoption And Strengthening Commercial Performance
Increased Deal Creation
More hotels created deals overall, indicating that the unified experience made it easier to discover, understand, and set up deal types, even though individual deal distributions shifted.
Improved Deal Quality
Hotels targeted broader audiences and set up deals with more accurate date ranges, resulting in fewer overlapping deals and fewer setup errors that prevented deals from displaying.
Increased Room Sales
With more valid deals appearing on the frontend, room sales through Booking.com increased, showing the commercial impact of a clearer deal creation experience.
Key Takeaway
System Level Thinking Creates Clarity in Even the Most Complex Spaces
Working on pricing taught me that real progress happens when you stop treating individual flows or features as isolated problems and start looking at the system that connects them. Once we unified navigation and standardized deal components, teams stopped working at cross-purposes and hotels could finally make sense of their pricing options. It reinforced my belief that clarity comes from structure, and that designing the system around it is often the most impactful design decision you can make.